FAQs

What do you do?

We offer marketing strategy, audits, content advice, and clear action plans.

We start with discovery, move through analysis, identify any bottlenecks, then build an actionable roadmap for your business.

Who do you work with?

We partner with small and medium sized businesses seeking smarter, no-jargon marketing. The size of business doesn't matter, just a genuine passion to grow your business and a collaborative mindset.

What makes your approach different?

We specialise in helping 3 types of businesses at specific lifestages:

Founder-led marketing: We act as a trusted marketing adviser for business founders who are looking to step back from day-to-day marketing. We aim to help you to build on what is working from your start-up marketing, establishing solid foundations for your business future.

Investing for future growth: For businesses that are established and looking to the next stage of growth. Perhaps you’ve raised capital and need professional marketing advice to spend the money wisely without the overhead of a full-time marketing hire. You may be considering outsourcing but are confused about the range of options available. This is where a trusted marketing adviser is able to help see the bigger picture.

Preparing for exit or a reset: You're looking to sell the business and need a professional marketing structure in place to increase the valuation.

How do you start projects?

We begin with a discovery meeting to understand your goals and challenges. We understand your business and your market. From there we build strategy, create content and implement systems that work together. You are involved at every step and we deliver results you can measure.

If you are looking to outsource marketing we are able to suggest trusted freelancers to meet your requirements.

How do you measure success?

In collaboration with you, we set up clear SMART objectives. Leads, conversions, customer retention, revenue. You'll always have access to dashboards that show what is working and what needs adjustment.

What is Fractional Marketing (FM)?

A Fractional MO (Marketing Officer) is essentially a high-level experienced marketer who works for a company on a part-time, contract, or "fractional" basis.

They are frequently used where a founder is looking to step back from day to day marketing and needs additional peace of mind with their decisions or to review the roster of outsourced marketing resource in place. A fractional marketing officer bridges this gap, being able to offer strategy with experience of 'hands-on' execution.

Think of it as hiring 100% of the strategy and experience of an experienced marketer for about 20% to 40% of the cost of a full-time executive.

How are you different to a marketing agency?

We integrate within your team for a period of time that suits your requirements and budget, to fully understand your business, it's pain points and what solutions will help to drive growth.